Why Outsourcing Marketing is a Great Idea than Having An In-House Team?

Marketing is one of the hottest buzzwords today. To accelerate the growth of your business, it’s essential to market your business in the best possible manner. That is why more and more businesses are investing a lot of time and money in marketing the product so that it catches as many eyeballs as possible.


Digital marketing is as vast as the Universe. It can be nerve-wracking if you are trying to do everything on your own with your in-house team. In order to stay relevant and competitive at the same time, it’s high time that you should start outsourcing marketing either partially or completely.

Outsourcing your digital marketing efforts come with a bouquet of advantages. Let’s take a look at the reasons that make outsourcing a better option than having an in-house marketing team:

Work with the best talent in the market

In today’s economic times, 44% of marketing leaders agree that finding top talent is quite a challenge these days. Outsourcing digital marketing gives you an opportunity to work with the marketers having years of experience in the marketing industry. It saves time (and money) to look out for various individuals for different positions in a marketing team. Just outsource your marketing activities and work with a team of marketing experts to have an immediate edge over your competitors in the market.

Reduced costs and risks

Having an in-house marketing team means paying every individual for his/her respective services at the end of the month. This does not include the money spent on their recruitment and training. In fact, according to a research, an average employment cost is $56,770 per worker. By outsourcing work from a marketing agency, you can choose and pay for single campaigns or specialized marketing services with different packages and grow your business with reduced costs and risks.

More time to focus on your core business

Today is the era of outsourcing where an increasing number of businesses are outsourcing non-core activities from third-parties in order to give hundred percent to the core business. Moreover, it saves time and effort of internal resources as well so that they can focus on the things that matter. As you are working with the experts, leave all the planning, strategizing, execution, and developments to them while you focus on growing the key areas of your business.

Promised return on investments (ROIs)

One of the biggest advantages of outsourcing marketing services is that you can put the experience of experts to a good use i.e. to get more leads. It gives you a sense of assurance that your funds are being put to the right use. Their campaigns will target the relevant audience keeping your services in mind. More traffic will translate to more potential customers and higher ROI. Outsourcing your digital marketing to other agencies will save you more time and help you take your business to greater heights!

Access to the latest technology

No one can deny that technology when coupled with the right set of tools can elevate the growth of your business by leaps and bounds. Outsourcing marketing services from a competitive performance-based marketing agency will give you an access to all the latest tools and software. At present, there are almost 5000 marketing tools out there but the agency outsourcing marketing services to you would use tools and technology in a way that would benefit your business the most.

On-demand service

Oftentimes, employees are occupied with too much work that delivering the work on time seems like a herculean task. At the same time, it might not seem feasible to hire a new individual with a monthly salary. That’s when outsourcing comes to your rescue. You can hire marketing services from a digital marketing company for a single campaign to taking care of your entire marketing for a limited time. It gives you an opportunity to scale your marketing efforts as needed.

Better insights and reports

Getting your services outsourced from a reputed agency comes with its own set of benefits. Firstly, they are the experts in the industry who are well aware of the latest technologies, trends, and updates. Secondly, they possess years of experience that can be emulated in your next marketing campaign. Thirdly, they have a better understanding of what works and what doesn’t. So they would create a digital strategy and use their insights to customize it with the ongoing trends and best-suited digital platforms to make it a success.


With all the above-mentioned points, it’s a no-brainer that outsourcing marketing is far better than having an in-house team. It is one of the most cost-effective ways to ensure great results even with time constraints. So, what are you waiting for? Get your marketing services outsourced to save a fortune and grow your business.

“Are you planning to outsource marketing? Drop us an email at info@yourteaminindia.com and we will get back to you with all the details.”

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