Why Outsourcing Marketing is a Great Idea than Having An In-House Team?

Why Outsourcing Marketing is a Great Idea than Having An In-House Team?

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Marketing is one of the hottest buzzwords today. To accelerate the growth of your business, it’s essential to implement marketing strategies in the best possible manner. That is why more and more companies are investing a lot of time & money in marketing their products so that their business can grow.

Digital marketing is very vast. It can be nerve-wracking if you are trying to do everything on your own or with your in-house team. Therefore, in order to stay competitive, it’s high time that you should hire a remote marketing team either partially or completely.

Outsourcing your marketing work comes with a bucket of advantages. Let’s take a look at the reasons that make outsourcing a better option than having an in-house marketing team:

Work with the best talent in the market

In today’s economic times, 44% of marketing leaders agree that finding top talent is quite challenging these days. Outsourcing digital marketing work gives you an opportunity to work with the marketers having years of experience in the industry.

It saves time (and money) to look out for experts for different positions in a marketing team. Just hire a team of marketing experts and outsource your marketing activities to have an immediate edge over your competitors in the market.

Reduced costs and risks

Having an in-house marketing team means paying every individual for his/her respective services at the end of the month. This cost does not include the money spent on their recruitment and training. In fact, according to a study, an average employment cost is $56,770 per worker. By outsourcing work to a marketing agency, you can choose to pay for single campaigns or specialized marketing services. Moreover, some of the best marketing agencies in India offer different packages for a specific set of task. Through such benefits, you can augment your business with reduced cost and risk.

More time to focus on your core business

Nowadays, numerous companies prefer to outsource their non-core activities. In return, outsourcing helps them to direct their efforts towards their core business. Moreover, it saves a lot of time & effort of internal resources, which helps the in-house employees to focus on your core business activities. While you are focusing on the growth of the key areas of your business, the remote team of experts will take care of the planning and execution of the other projects.

Promised return on investments (ROIs)

One of the most significant advantages of outsourcing is that you can put the experience of experts to good use, i.e. to get more leads. It gives you a sense of assurance that your funds will reap some benefits to your business.

By targeting the relevant audience, the offshore digital marketing team will help you to increase the traffic, which in turn will generate potential leads (higher ROI).

Access to the latest technology

When combined with the right set of tools or software, technology can elevate the growth of your business by leaps & bounds. At present, there are almost 5000 marketing tools out there.

Therefore, hiring experts from a competitive performance-based marketing agency will give you access to all the latest tools and software. In short, when used in the right way, these tools will benefit your business.

On-demand service

Most of the time, employees are busy with too much work, making it very hard to deliver the work on time. Also, hiring a new resource with a monthly salary doesn’t seem feasible.

That’s when outsourcing comes to your rescue. Under such circumstances, you can hire a digital marketing team based on your requirements. Besides, it gives you an opportunity to scale your marketing efforts according to the need of your business.

Better insights and reports

Outsourcing work to a reputed agency like Your Team in India comes with its own set of benefits. Firstly, they are the experts in the industry who are well aware of the latest technologies, trends, and updates. Secondly, they possess years of experience that can help you succeed in your next marketing campaign. Thirdly, they have a better understanding of what works and what doesn’t.

So, they would create a digital strategy & use their insights to customize it with the ongoing trends to make your marketing campaign successful.


With all the above-mentioned points, it’s a no-brainer that outsourcing a digital marketing project is far better than having an in-house team. It is one of the most cost-effective ways to ensure great results even with time constraints. So, what are you waiting for? Get your marketing services outsourced to save a fortune and grow your business.

“Are you planning to outsource your marketing project? Drop us an email at [email protected] and we will get back to you with all the details.”

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