The total number of apps is staggering and increasing every day. And every app owner wants to reach a wide range of audiences to fulfill the purpose of app development.
Whether your app is well-crafted or not, nothing matters if users don't know about it. You have developed a mobile app, that's great. But sitting idle, hoping that users will download & use your app is not the right approach.
You should outline an app marketing strategy to let your customers know about your application. It is the only way to create a new channel that will help you interact with your customers.
So, without further ado, let's find out some effective ways to promote your mobile app!
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Launch Strategy:
This stage is the most important phase in the mobile app marketing process. The mobile app programmers' processes should focus on brand awareness and visibility. Here is how to go about it:
- Fix a Release Date: Apple and Google have strict processes that may delay your release so it is good to start working before time. Planning in advance gives you ample time to prepare for the hard launch allowing you to see the loopholes if any.
Pro tip: Before finalizing the launch date, take note of the events else they will overshadow your app.
- Thorough Market Research: Before, moving any further, it is vital to go for market research and competitive analysis. Define the key players in the specific app category. Make sure your app addresses your pain point and is beneficial for the customers.
- Build a User Persona: Envision the ideal user. What are the common traits that they have? Nail down the demographic and adjust the market message. Look for the missing features of the app and do something about it.
Recommended Read: A Roadmap to Mobile App Development for Startups!
Reach Out to Influencers:
Brand owners and mobile app marketing experts have already proved the worth and power of influencers. They are the trendsetters who have thousands of followers around their social media accounts.
Extend beyond your comfort zone and do what your customers need. Create an authentic, mutually beneficial relationship with the influencers that will help to promote your app. At this point, never fake out your business as a genuine relationship will aid you forever.
Promote on Social Media:
Increase business visibility on popular social media platforms, groups, and communities. 78% of individuals have a look at their social media accounts at least once in a day, so it is a great way to promote without spending a cent.
Revamp Your Business Website:
If you already own a business site which is fully functional and mobile friendly, that's great. Responsiveness and presentation play a significant role in the success of an app. To make the app visible on the website, have a pop-up display whenever someone visits your site. This is a great way the viewers will notice the app and then can download from the link provided.
Feature the App in a Blog:
Look for a good guest posting website and promote your app by writing informative and a little bit of promotional content. Include app links, screenshots, and videos for a good understanding. Besides this, you can also write a press release about it.
Make a Demo Video:
Videos are an important part of the effective mobile app marketing strategy. Make a demo video making your users understand what the app is all about and what features does it have.
Feature the App in Newsletters & Emails:
You should engrave your app in every aspect of your marketing. Every email sent should include a footer having an advertising line regarding the app. Include content related to what can customers accomplish with the app.
Keep Rolling Latest Updates:
Let your customers know you are working for the betterment of the app regularly. Users will feel betrayed if you are not doing anything to make the experience better. If you haven’t addressed the issues raised by the clients and responded to their feedbacks, they are likely to uninstall your app.
And Finally:
There is no better mobile app that makes your customers happy. Thus, it's important to focus on both aspects; satisfaction of the end users & mobile app marketing strategy!
The sky is the limit when it comes to app promotion. Understand your potential clients and craft your advertisement strategy accordingly. Ensure that your mobile app developers are clear about your vision & develop the app by keeping end users in mind.
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