Brand names like Uber, Twitter, Starbucks, and Forbes are already taking advantage of Progressive Web Applications. Still, a lot of companies are wondering if PWA is worth investing or not?
So, in this post, we will talk about progressive web apps & why they are worth investing.
What are Progressive Web Apps?
Source – Google Images
Progressive Web Apps and Instant Apps are the latest advancements by Google in the web-mobile app genre. Both these technologies are the mobile-first approach that is focused on improving user experience & engagement.
What is PWA? Well, Progressive Web Apps are modern web applications with advanced features. These features include;
- Highly responsive and performance like native-apps.
- Offline work functionality.
- Push Notifications.
- Access to device hardware.
- Self-updates and easy installation.
Research has demonstrated that Progressive Web Apps have significantly proved their worth, as they have shown;
- 68% increase in mobile traffic
- 25 times reduction in the usage of device storage
- 52% average conversion increase
- 42% lower bounce rate
- 78% average session increase
Are Progressive Web Apps Future of Web Development?
On one side there are native apps which are fast & efficient and on the other side, we have traditional websites that are slow & face connectivity issues.
PWA fills the gap between the two and works effortlessly in all possible scenarios. While using traditional websites, you need a good internet connection. If the internet is slow, the user will face one of the following two issues:
- Wait for the page to load
- 404 error page
However, in the case of Progressive web apps, the user will get the best user experience even if there is no internet connection.
How Progressive Web App Works?
Basically, a Progressive Web App is a fully functional web application that can be used offline and installed on a user’s mobile device in the form of an app.
Progressive Web App Features:
- Home screen icon
- Push notifications
- Splash screen
- Offline Mode
- Background synchronization
- Media access from audio and video devices
How Progressive Web Apps Improves Browsing Experience?
1. Streamline Access:
PWA is based on a technology termed as ‘service workers’. These service workers are event-driven scripts having access to the domain events and they fabricate the network request.
The proxies are between the user tab and the wider internet. So, the user gets instant and reliable loading irrespective of internet connection. As a result, it promotes better navigation and reduces load time.
2. High User Engagement:
Countless case studies have revealed that the transition to PWA has drastically affected customer conversion.
Here are a few stats to prove the same:
- Tinder: The best dating app has come down from 11.91 seconds to 4.69 seconds.
- WestElm: Determined 15% increase in the total time spent on the site, and a 9% boost in the revenue.
- Pinterest: This social media platform saw a 60% increase in engagement and 44% increment in user and revenue.
3. Highly Responsive:
Progressive Web Apps auto adjust the layout according to the device. Regardless of the type of device (mobile, tablet, laptop or desktop), PWA is compatible with all.
Backed via HTTPS, PWAs are way more secure than native apps. This is because it doesn’t allow precluding snooping and content tampering. Also, the app takes the help of Web Bluetooth technology having certain security capabilities.
5. No Updates Required:
The native apps installed by most users update automatically but require a manual update or a Wi-Fi connection. This leads to huge data consumption.
Progressive Web Apps don’t face this issue. The updates take place ‘on-use’ in a similar way a website is updated. You will see the updates when you load PWA, and there is no App or Play Store approval required.
6. Smaller and Faster:
Native apps take a lot of space on the device. There are a lot of people who love to use native apps but don’t have enough space on their phones. For this reason, they can’t install them.
This is not a problem with PWAs, and they are comparatively faster than native apps.
7. Offline Capabilities:
PWA can be used offline, without an Internet connection and this is the reason why people prefer using it. The best thing is-these apps work even when the server is dead.
Even though PWAs are jam-packed with amazing features, they are lightweight. When we compare Pinterest’s PWA with the Android and iOS app, it is 150KB against 9.6MB and 56MB respectively. Very lightweight, isn’t it?
9. Bypassing the App Store:
App Stores have a lot of rules and regulations. Agree? But there is no restriction on the web. You are yourself responsible for the whole process and can update features immediately.
10. A Budget-Friendly Option:
For companies, the cost of developing a Progressive Web App is inexpensive. A business that requires a native app will develop separate applications for Android and iOS devices. To be specific, developing a native app for both the platforms – iOS and Android can cost approximately $20k to 80k.
This turns out to be a costly affair especially for start-ups and businesses that are looking forward to a significant ROI.
On the other hand, PWAs are budget friendly without compromising on features. And the best part is that you can hire a progressive web app developer & get your application developed in the range of $6k to $10k.
Be Progressive with Progressive Web Apps:
Progressive Web Apps have so far delivered great results for businesses as it offers a seamless experience with less data usage and quick loading time. PWAs improves user experience and also amplifies user retention rates.
In short, it does not just help you attain customer loyalty but also improves the security of your application with less development cost.
PWA – The Future of Web Development!
Introduced in 2015, Progressive Web Apps have gained popularity over the years. Google, Apple, and Microsoft – the tech giants are all transitioning to PWAs. All because the inherent flexibility of the platform is helping businesses stay ahead.
Bigger and better things are awaiting as this technology continues to flourish. So, what are you waiting for?
Contact our Progressive Web App developers now & give your business a mobile-first approach!