Today, it has become challenging to grow your business. Earlier, when a simple website would be created, customers would pour in like there is no tomorrow. But things have changed.
The number of people who access the Internet via their smartphone devices has exceeded 61.2% across the globe in 2018. If you still haven’t created apps for your business, this is high time that you do.
Making separate apps for iOS and Android is very expensive. Do you know there is an alternative? No, it’s not a cross-platform application but a more advanced technology that is a budget-friendly & will let your business reach a wider audience.
They are progressive web apps.
What are Progressive Web Apps (PWA)?
The progressive web app is the solution to provide the best experience to the user by leveraging the best of both worlds – mobile websites and apps. PWA takes advantage of native mobile device features without asking the user to visit the app store, buy and download the software. In simple words, PWA is a web app that can be used offline and installed on a device that gives a chance to entangle users while bypassing the app store.
Why Adopt Progressive Web Apps?
Today’s shoppers are always on the go. And mobile plays a significant role in influencing their purchasing decisions. Consumers tend to download and use certain brand applications that they use frequently. This takes up a lot of memory on their device. To address this issue, many businesses have started adopting PWA as a solution.
PWA comes with the capability of quick loading time and in-built intelligence to understand the user’s preferences for a personalized experience. The new standards offer convenience for better engagement and retain customers.
Because users tend to run away from downloading the app, PWA developers created lightweight web apps that don’t require time consumption and complex installation. Let’s explore why progressive web apps are good for your business:
Wider Audience Reach:
PWA by design came with the benefit of reaching a wider audience and offering them a superlative experience without compelling them to download the app. If you already have a native app, PWA will help engage the diverse target audience.
One of the major reasons why most startups restrict themselves from creating an app is because of the high cost associated with it. Progressive Web Application eases out the budget constraint of website development and lets the customers enjoy all the benefits associated with native apps, that too at a lower cost. In fact, you have to write the backend code separately for iOS, Windows, or Android apps.
On the contrary, PWA works across all browsers.
The best feature of Progressive Web App development is the accessibility they offer even when there is poor connectivity or no connectivity at all. It stores the data and allows the user to access the information from the last online engagement.
This is because PWA is powered with a robust cashing system that is capable of managing offline requests. Furthermore, the offline functionality feature helps to achieve a high level of performance regardless of the network issues.
PWA developers make sure that the PWA apps are built according to the latest web standards that have made it easier to secure online payment for users. To achieve this, web payments using PWA app don’t require customers to fill in checkout forms by reusing saved address information and payment details. Also, flexibility enables businesses to offer different payment options that work for different browsers.
Feature-Rich Push Notifications:
One feature that web applications miss is the push notification. This is the best channel to engage your customers with your application. Stats show that there is a rise of 88% engagement rate and 3x retention rate when you add push notification feature to your application.
This personal way of interaction empowers the brand as their audience is up to date.
PWA has unlocked the doors to some new features that were limited to native apps:
- Save data
- Saves time
Do you know there are many big brands that have already adopted PWA and are benefitting from them? Yes.
Here is the list of a few giants that have made their way via Progressive Web Apps.
The world’s fifth-biggest B2B marketplace having revenue of 98.7 lakh USD holds 617 million monthly mobile fan base. For Alibaba, a PWA was the most challenging bridge between their user’s on native app and mobile web. But the adoption of this strategy resulted in a 76% increase in the total conversions across browsers.
It is one of the most popular e-commerce retailers that leverage the open web API to build the app like experience via the web browsers themselves. The new Lite version uses 3 times fewer data as compared to the native app and has quick loading time regardless of the network type. The home screen icon has already accounted for 70% increase in the conversion rates.
Trivago is one of the best travel sites that use the progressive web app to make sure that every interaction with the user is accomplished in a hassle-free manner. PWA offers an easy interface for the readers to review, compare prices, and then book hotels in the same place.
The primary mobile website was turned into PWA to enhance the user experience with highly visual content. It can offer readers with offline reading and push notifications.
With the continuous Internet and mobile phone revolution, there has been a drastic shift in the e-commerce industry. PWA help you stand out amidst the immense competition every business should cater to the target customers with the best experience. Progress oriented business endeavor to enhance user experience in the long run and PWA continues to prove its worth.