How do you determine the importance of Android and iOS App? And, what do you do once you determine that developing an app is the right resolution your brand demands to fix a core business difficulty?
Well, when you start preparing your technical specifications, you need to decide what platform you want to develop on, but how do you determine which platform is right for your product? Android vs iOS: which platform to build your app for first?
With iOS and Android owning 97% of the global mobile market share, the exemplary approach for businesses is to build and launch for both platforms.
However, that’s not always possible – it can be budget draining. To develop an app on both platforms, you need to hire iOS app developers and an Android app development team together.
That can add up an orderly sum of money developing for both OSs at once. Instead, you may want to consider launching on one platform first and then introduce a second platform at a later date.
Each platform has distinguished advantages, so it’s important to do sufficient analysis to know which OS properly aligns with delivering your product goals. Choosing between the two principal players in mobile depends on what characteristics and specs are most important to you.
Once you have listed down characteristics and specs, you must find out development cost, design, markets, monetization models, and ROI expectation differences for iOS and Android apps. Both systems, despite having structural connections, still have different construction and maintenance procedures.
So, it would be fair to say that building apps for both types of operating systems are important.
How to Decide Whether to Launch iOS or Android App?
This generally depends on four main factors;
1. Audience
Certain areas of the world are ruled by iOS while others are majority Android users – Where is your audience? You must study the geographical importance of each platform. Android has more presence in up-and-coming markets such as Latin America, Africa, and Asia.
On the other hand, Western Europe and North America are mainly Apple users. According to a survey, it has been interpreted that Android OS is often used in developing nations, but iOS is typically used in developed nations where people have incomes and can spend money on mobile and apps.
If you’re targeting a global audience, then Android may be the best option. However, if you’re starting an e-commerce or enterprise app then hiring iOS app developers may be ideal. Consider how much disposable income they have to be spending money on mobile and app.
While Androids might have higher downloads, iOS users tend to have higher engagement rates and spend more on iOS apps.
Recommended Read: How to Find Android App Developer
2. Time
Perhaps one of the biggest factors when it comes to selecting between platforms is determining how much time you have to work with. How early do you want to launch your application to the market? It’s essential to note that the longer the mobile app developers take to develop, the greater the costs of development will be.
So, which is better; iOS or Android development? To answer that, it’s generally quicker to build an app for iOS because unlike Android, iOS is not open source. The increased versatility of Android introduces more components, devices, and potential for software fragmentation.
While Android apps are developed using JAVA or Kotlin programming, iOS apps use Objective-C or Swift. Developing an iOS application is far more compelling than developing for Android. If we talk about Android, there is an overabundance of smartphones and tablets running on the Android OS.
This conclusively means you need to develop an app suitable for all of them.
"According to Statista, the number of mobile phone users is expected to cross the 5 billion mark by 2019"
3. Features
What features will you offer through your business app? If you are developing for Android or iOS, keep the functionality in mind. Because Android is open-source, there’s more flexibility to customize your app which allows building the features and functions that your audience wants.
The downside to this is that Android is much more sensitive to attacks due to being open source. Apple is more reliable, due to its closed nature, which is principally why iOS has a wider audience in the enterprise market. So if you’re looking to take payments or other vital information via your app, then iOS may be the safer choice.
Everyone has unique business fundamentals, while there might be some who would want to build PWA (Progressive Web Apps) while creating their app. So there is no single-app development platform that fits all. To make the most suitable judgment, it is important to understand deeply the details of each platform and comprehend the features and limitations completely.
4. Budget
The cost of mobile app development depends upon the extent and complexity of the project. The more extensive and more involved in the project is, the greater the budget will need to be. There is nothing fixed in iOS- and Android app development that makes one more expensive than others.
There’s no gainsaying that it is cheaper to develop an app for iOS. In fact, it can be 30-40% cheaper than building an app for Android. The main reason for such a price difference is that Apple is simpler to develop because of the code; Android apps are typically written in Java which involves more writing compared to Apple’s coding language which is Swift.
Many small companies use in-house Android and iOS developers to cut down app-building costs, but hiring a mobile app development company can help you develop an app under a limited budget and time.
Once you have streamlined and chosen which side you want to be at, consider the basic app design differences as well to make your decision fail-safe.