Quick Summary: Discover 7 unique mobile app features that will captivate users and keep them coming back for more. These innovative functionalities are designed to drive user engagement, foster loyalty, and make your app an irresistible experience that users can't resist.
Do you know that there are 5 billion mobile users in the world today? From ordering online food to booking a taxi, mobile apps managed to restyle everything, making things much easier for folks.
If you are a business owner, undoubtedly your app is an expression of your business. But do you know what are the must-have mobile app features that drive profitable customer behavior? No matter what you answer, any app that saves time & cuts costs, gets higher customer engagement.
Key Takeaways
- Improved Usability: Must-have mobile app features streamline the user experience, making it easy for users to navigate, access essential functionalities, and perform desired actions.
- Increased User Satisfaction: By offering features that cater to user expectations and address their pain points, your app can provide value and enhance overall satisfaction, leading to positive reviews and higher app store ratings.
- Higher Conversion Rates: Including crucial mobile app features that facilitate seamless onboarding and user engagement can lead to increased conversion rates, signups, and in-app purchases, ultimately boosting your app's revenue.
- Retention and Growth: Unique mobile app features that keep users engaged and satisfied help to retain existing users, while also attracting new users through positive feedback and recommendations, contributing to the long-term success of your mobile app.
7 Must-Have & Unique Mobile App Features in 2023
- Offline Mode
- Voice Search
- Augmented Reality
- Machine Learning
- Multitasking
- Personalized and Customization Experience
- Community Building
1. Offline Mode
Offline mode is one of the must-have mobile app feature customers look for in an iOS or Android application. Making an app offline means it is able to work in two different modes, one is online and the other is offline.
The online feature is easy to create but managing offline mode can be a little complicated. For the same purpose, you will need to hire mobile app developers.
Many smartphone apps work by accessing a database located on the server and giving the requested data to the user. An offline approach is designing the app in a way that it has useful features even when it is not connected to the server.
The data is downloaded to the user’s device and can still be accessed offline. Well, the offline features depend on the type of app.
Do you know the qualities of a good app? If you have an app that is something akin to a large database that gives the user to look for specific information, the offline functionality will be useful.
If a smaller version of the database is downloaded to the user's device, the app is not only useful but the user has access to the information even when the connection is abruptly ceased.
How to Create an Offline Mobile App?
The major task in creating an offline mode in the app is how the app will handle the absence of an internet connection to the database. If you are naive about this process, then working with a team of full-stack developers can be the best choice for your business.
There are three different ways of storing, syncing, and updating the local data:
1. Caching
The easiest way to manage the local data is to simply cache it so that it gets accessible regardless of connectivity. If the app is simple, caching will certainly do the trick. However, if the app has the ability to edit data and apply changes, don’t consider caching in that case.
2. Manual Replication
With the help of manual replication, the user can change the viewed data while staying offline and by marking objects as changed. When the app is connected to the server, the user can easily upload all the changes manually and download the new data.
This is a unique mobile app functionality that is more advanced than caching, and manual replication, and can crash due to problems. It is a bit prone to data conflicts and can cause the app to perform poorly.
3. Real-Time Data Synchronization
This approach is quite similar to manual replication but here the data is uploaded automatically and not manually. With the help of synchronized protocols, the offline app using this method can transfer the changed version and the actions that were made to edit.
This allows the system to completely resolve the conflicts while enhancing the overall app performance.
Understanding the app's capabilities is one thing, but making them clear to users is a completely different challenge.
What are the Benefits of Building an Offline App?
1. Poor Connectivity Won’t Frustrate Users
In 2023, it is one of the top must-have mobile app features. Thus, if you have an offline mode app then it is more likely to be used in areas of poor connectivity. Have a note of where your potential users will be during the day. See if people have limited WiFi or data connectivity. If so, your offline app increases user acquisition and retention rates.
2. Edge on the Competition
The app market is too huge and every app has one or more competitors. Consider Uber and Lyft or WhatsApp and Facebook Messenger. If your business has an offline mode app in no network zone, you have a better chance of winning over the competition.
Plus, integrating remote developers team into the process can help you increase the chance of launching your mobile app faster, that too at affordable rates.
3. Gain Users Loyalty
When users know they can easily trust the app in poor connectivity areas, they will likely become more loyal. Users like offline functionality apps due to the following reasons:
- Apps work without any delays due to internet connectivity.
- Sometimes, users want to access the app without using the internet.
- When locally stored, the data has little to no chance of getting breached.
- Offline mode apps are less likely to drain your device battery.
Note: 49% of users consider an app with high battery usage to be deal-breakers.
Best Examples of Apps with Offline Functionality:
- Netflix: Streaming live videos require high powered internet connection. Most of the apps can suffice internet connection but this is not the case with Netflix. Users can download content even if Netflix is used in poor connectivity areas or users have small data plans.
- Google Maps: Google Maps gives an opportunity to the user to download the pre-determined area of the worldwide map. Then, users can easily access the detailed map and directions anywhere. Many phones have GPS that works with no connectivity. Therefore, users can navigate on Google Maps even with zero internet connection.
2. Voice Search
The Global Smart Speaker Market grew 187% in the second quarter of 2018. This is the increasing tendency for customers to depend on personal digital assistants and speech commands in order to manage their search queries.
This is the edge of the total search revolution so it is important to get ready for this change.
Today, mobile development companies have realized that there are two elements on which the development of voice support features is based.
The elements include Text to Speech Synthesizer (TTS) and Speech Recognition Technology (SRT) where TTS is utilized for reading the text as per the user’s request while SRT is for dictating a voice command to the app.
There are two deployment models while integrating voice technology into the smartphone app:
- Cloud: Test-to-speech or automatic speech recognition is in the cloud. With the cloud solution, the accuracy and app speed increase, and the overall app is lightweight.
- Embedded: The complete app process id cone on a mobile device with embedded TTS or mobile speech recognition. The app then has the ability to work in autonomous mode with the embedded voice solution but it takes space. The best option is to choose cloud-based solutions.
Benefits of Including Voice Search Feature in Your Mobile App:
- Convenience: When users don’t have to type and just speak for results, it is convenient. It is faster than typing a search. Voice search and commands help users to search through items quickly, scribble notes, write emails, and perform other functions. This clearly means there is no need to type a keyword to choose an item from the long pop-up list. Instead, the voice command will save users time.
- Gives Variety: Unlike touch, voice search enables you to describe objects and terms of their characteristics and functions. This offers referral interaction with the device.
- Enhances Customer Satisfaction: For customer retention, it is essential to give them what they want. A huge number of people use voice search as an effective way to get information. Voice search avoids modality errors that provide appropriate smartphone app interaction. If you wish to rank high in the search result in white grabbing new customers, integrate the technology in the mobile app.
- Expands the Mobile Boundaries: As compared to laptops and desktops, mobiles are not that convenient when it comes to navigation. With the help of a small screen, mobile devices won’t be limited. This is as the feature attached to the voice search expands the boundaries of the mobile app.
The perspective for voice applications is huge. It is compatible with handicapped customers as well. In case you are unable to find AI developers in your country, Your Team in India is here to help!!
Note: Wondering how much can you save by outsourcing in comparison to working with an in-house team? Use our outsourcing ROI calculator now and find out the answer yourself.
3. Augmented Reality
Augmented Reality is a technology trend that gives an opportunity to the users to seamlessly combine the virtual and real world. 54% of consumers having eCommerce apps wish to use Augmented Reality Feature if it is available.
Industries that can Make the Best Use of this Must-Have Mobile App Feature:
- Retail: Virtual fitting rooms will help choose the right size and decrease purchase returns. The same is when you are confused between the colors of the car or furniture. The consumer utilizes a camera in its device to preview how a piece of furniture would look at a particular place. The technology can also be used for promotional campaigns.
- Manufacturing: Augmented Reality facilitate and accelerate the building process. The Project Manager can monitor